Elevate Your Brand with Dynamic Motion Print Solutions
A new innovative way to strengthen your brand and create immediate engagement with total flexibility
In today's competitive market, standing out is essential, but it presents a challenge for any small business owner. When trying to achieve effective branding, delivering your message quickly and with impact is key… but there are some barriers to overcome.
• Limited budget for high-impact marketing strategies.
• Clear differentiation from competitors.
• Inability to convey the full story and essence of your brand.
• Struggling to leave a memorable impression and impact on potential customers.
• Lack of resources for implementing cutting-edge marketing technologies.
But imagine if this could be done for you in a way that showcases your business creating a memorable experience that leaves a lasting impression for your prospect.
Now, with Dynamic Motion print solutions, you can bring your materials to life and captivate your audience like never before.
Dynamic Motion technology offers a groundbreaking way to elevate your brand presence. From business cards to brochures, this simple innovative approach allows dynamic video content to seamlessly integrate with any printed product, creating a strong memorable experience for the receiver..
And the best bit … you probably already have a lot of what is needed to make this work for you!
Challenges All Small Business Owners Face
Difficulty in differentiating from competitors: With everybody vying for the attention of consumers, small businesses struggle to stand out and differentiate themselves. Having something at your fingertips that will do this automatically is a huge advantage.
Inability to convey the full story and essence of their brand: Getting this right through your marketing has always been difficult; It is the thing that most small businesses get wrong. Too much information, or a lack of it, can cause confusion, and getting the balance right is a problem. It can easily be solved with this innovative approach, resulting in a far stronger connection and resonance with your target audience.
Lack of resources for implementing cutting-edge marketing technologies: You need the skills and the time required to implement what is required and not many small business owners possess both of these things. This puts you at a disadvantage compared to larger competitors who have the man-power to do it. A resource that can evolve over time with very little additional input will remove this roadblock.
Struggling to leave a memorable impression on potential customers: Limited resources and competition restrict the ability to leave a lasting impression. Strengthening brand recognition with an instant visual resource creates instant impact
How Dynamic Motion solutions will help You
There are few limits on the use of Dynamic Motion, your starting point should always be to ask yourself what you want it to achieve for you … and be specific:
You may be offering a sale or a discount, wanting a prospect to visit a web page to take a specific action, showcasing your services, getting people to sign up for something, or you may just want to promote an event.
Scanning the QR code on the printed material leads directly to a short video, NOT to a generic webpage. It is the way in which that content is then used that makes this so effective.
Here are some of the uses that I have already created these videos for, and many more potential ideas for its use
Posters for an event – Show clips or images from past events – or preview the venue, showcase the guest list or the headline acts
Brochures and leaflets - showcase interesting information with images and short form text – it is space-consuming, more costly and less effective to try and get everything onto a printed leaflet
Books – preview your publication – tell a back story or offer a bonus read
Business cards – you can have your card lead to just a static page where links or social media icons are clickable, or, you can have an entire promotional video instantly connected
Digital Brochures – save on print costs altogether and promote your brocure online with a video highlighting the ‘must-reads’
Blogs - highlight the main themes to entice people to read your regular blog
Personalised posters / cards – endless possibilities; personalise a birthday card for example with a QR Code leading to a personalised video
Birthday newspaper front page – if you order one of these, have a code that anyone can scan leading to an already available pre-made video about the decade (these already exist!)
Taking it further
The objective is always a simple call to action to scan the code, the video will do the rest for you
• Where possible, I would always aim to bring your print to life so that the first image clearly reflects the printed material and quickly takes the prospect 'inside' on the journey you want them to experience.
• A clickable link can be inside the video, your prospect doesn’t have to leave the video or go and look for what to do next. You can place links wherever you want, but the advise is generally to have just the one call to action
• Everything is done for you, including permanent hosting. You also get the file sent to use as you wish.
• You can provide as many or as few pieces of content as you like. The standard video range is from 30 seconds to 2 minutes. Whatever you don’t provide will be created from your branding imagery, NOT from standard templates.
• Once you have your video created you can do what you like with it in terms of changes, replacements etc. You never actually have to change the link. There are lots of optional settings and scope for development going forward..
The concept of Dynamic Motion is not new, but this implementation of it is, and as you can see, the possibilities are endless. Because of this, every project is unique and the time and costs required for production will vary.
Getting started however is not an expensive outlay, it is an extremely economic way to explore these possibilities.
All the details here
If you are reading this the chances are you are a solopreneur or small business owner; there are paid plans that offer a new way to buy print and graphics and this Dynamic Motion print solution is included in them.
The utucould be bright.
See more here
